{"id":13374,"date":"2024-12-20T12:22:59","date_gmt":"2024-12-20T12:22:59","guid":{"rendered":"https:\/\/ber.garnishmusicproduction.com\/ba-music-business\/"},"modified":"2025-02-11T19:39:38","modified_gmt":"2025-02-11T18:39:38","slug":"ba-music-business","status":"publish","type":"page","link":"https:\/\/ber.garnishmusicproduction.com\/ba-music-business\/","title":{"rendered":"BA (Hons) | Global Music Business – Blended or Online"},"content":{"rendered":"

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\n\tEarn a Globally Respected Bachelor\u2019s Degree in Global Music Business<\/div>[vc_column_text css=”.vc_custom_1735728649627{padding-top: 35px !important;padding-right: 15px !important;padding-bottom: 35px !important;padding-left: 15px !important;}”]Stand out with a UK-accredited BA (Hons<\/a>), rooted in one of the world\u2019s most influential music and cultural hubs.[\/vc_column_text]\n
\n\tImmersive Learning Experience<\/div>[vc_column_text css=”.vc_custom_1735729158858{padding-top: 35px !important;padding-right: 15px !important;padding-bottom: 35px !important;padding-left: 15px !important;}”]Combine the best of online and on-campus learning. Your senior academic mentors and moderators are UK-based and provide guidance and group lectures online, the collaborative and practical elements of your education happen in-person, fostering dynamic, hands-on learning experiences.[\/vc_column_text]
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<\/div>\n<\/div>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_width=”grid”][vc_column][vc_row_inner css=”.vc_custom_1736247945410{margin-top: 50px !important;margin-bottom: 50px !important;background: #B7B7B7 url(https:\/\/edu.garnishmusicproduction.com\/wp-content\/uploads\/sites\/8\/2025\/01\/Business-meeting-scaled.jpg?id=25393) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;border-color: #000000 !important;}” el_class=”bg-image-bluefixed”][vc_column_inner width=”1\/2″ css=”.vc_custom_1735730060477{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;border-radius: 20px !important;border-color: #B7B7B7 !important;}”][vc_column_text css=”.vc_custom_1738435165854{background-color: #F7F7F7E3 !important;border-radius: 20px !important;border-color: #B7B7B736 !important;}” el_class=”paragraph-spacing”]Blended Learning<\/strong>
\nStart your journey by completing the Foundation Degree (Levels 4 and 5) at any of our partner campuses, with a blended approach.\u00a0 Collaborate with a global network of creatives and learn in a way that fits your lifestyle.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1735730075831{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;border-radius: 20px !important;border-color: #B7B7B7 !important;}”][vc_column_text css=”.vc_custom_1735730358700{background-color: #F7F7F7E3 !important;border-radius: 20px !important;border-color: #B7B7B736 !important;}” el_class=”paragraph-spacing”]Customized Learning Pace<\/strong>
\nSet your own schedule! As long as you meet minimum study hours and deliver high-quality work, you can set your own schedule on this program.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_width=”grid” css=”.vc_custom_1736247939298{margin-top: 50px !important;padding-top: 64px !important;background: #F7F7F7 url(https:\/\/ber.garnishmusicproduction.com\/wp-content\/uploads\/sites\/3\/2025\/02\/discs.jpg?id=25445) !important;}” el_class=”bg-image-bluefixed”][vc_column]\n
\n\tDegree Overview<\/div>[vc_row_inner content_width=”grid” content_aligment=”center” css=”.vc_custom_1736175368069{margin-top: 50px !important;margin-bottom: 50px !important;background-color: #F7F7F700 !important;border-color: #B7B7B7 !important;}” el_class=”inner-column-custom”][vc_column_inner width=”2\/5″ css=”.vc_custom_1736422463820{margin-bottom: 50px !important;padding-bottom: 35px !important;background-color: #F7F7F7E3 !important;border-radius: 20px !important;border-color: #B7B7B7 !important;}”]\n
\n\tFoundation (Level 4)<\/div>[vc_column_text css=””]Earn 120 credits while mastering key areas like\u00a0Music Brand Development<\/em>,\u00a0Creative Marketing<\/em>, and\u00a0Strategic Career Planning<\/em>. See more below. Past students of this qualification include Ed Sheeran<\/a>\u00a0and\u00a0Jess Glynne<\/a>.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/5″ css=”.vc_custom_1735738413499{margin-top: 0px !important;margin-bottom: 0px !important;}” offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”80px”][\/vc_column_inner][vc_column_inner width=”2\/5″ css=”.vc_custom_1736422480384{margin-bottom: 50px !important;padding-bottom: 35px !important;background-color: #F7F7F7E3 !important;border-radius: 20px !important;border-color: #B7B7B7 !important;}”]\n
\n\tDevelopment (Level 5)<\/div>[vc_column_text css=””]Advance your expertise with another 120 credits focusing on\u00a0Creative Industries Development<\/em>, gaining both technical and professional skills essential for success. Scroll down for module summaries.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_width=”grid” content_aligment=”center” css=”.vc_custom_1736175436859{margin-top: 50px !important;margin-bottom: 50px !important;background-color: #F7F7F700 !important;border-color: #B7B7B7 !important;}” el_class=”inner-column-custom”][vc_column_inner width=”2\/5″ css=”.vc_custom_1736422513490{margin-bottom: 50px !important;padding-bottom: 35px !important;background-color: #F7F7F7E3 !important;border-radius: 20px !important;border-color: #B7B7B7 !important;}”]\n
\n\tLevel 6 BA (Hons) Top-Up<\/div>[vc_column_text css=””]Study online in your timezone, with our UK university partner.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/5″ css=”.vc_custom_1735738427635{margin-top: 0px !important;margin-bottom: 0px !important;}” offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”80px”][\/vc_column_inner][vc_column_inner width=”2\/5″ css=”.vc_custom_1736422499121{margin-bottom: 50px !important;padding-bottom: 35px !important;background-color: #F7F7F7E3 !important;border-radius: 20px !important;border-color: #B7B7B7 !important;}”]\n
\n\tStudy Options for Year 3:<\/div>[vc_column_text css=””]<\/p>\n

\n \n \n <\/i>\n <\/span>\n\n is completed online.<\/p>\n

\n \n \n <\/i>\n <\/span>\n\n or study on-campus at a UK university for a fully immersive experience. Up to 50% higher tuition fees may apply and you will need to apply for a student visa.<\/p>\n

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\n\tAdditional Information<\/div>[vc_column_text css=”.vc_custom_1738947990845{padding-top: 35px !important;padding-right: 15px !important;padding-bottom: 35px !important;padding-left: 15px !important;}”]<\/p>\n

No General Education:<\/strong>\u00a0There is no requirement for General Education, so you are 100% focussed on your subject.\u00a0Here\u2019s<\/a>\u00a0more information on the differences between the UK and USA systems, and\u00a0here\u2019s<\/a> some info on how UK degrees are regarded in the USA. See this<\/a> for our licensing and regulation information.<\/p>\n

Tuition Fees:<\/strong> \u00a39,535\/$12,000(USD)\/\u20ac11,500 per year, as we align with UK university rates<\/a>.\u00a0 There are payment plans, but no financial aid.\u00a0 Enroll in September, and the schedule is two days a week, with breaks for holidays.<\/p>\n

Two-year Option:<\/strong>\u00a0A higher intensity two-year option is also available.<\/p>\n

No Academic Prerequisites:<\/strong> While no formal education is required, intermediate knowledge of your chosen field is essential, and all applicants will be required to complete a phone interview.<\/p>\n

This is your chance to fast-track your music business journey with a globally recognized Bachelor\u2019s Degree!<\/p>\n

Use the \u2018CONNECT\u2019 button below, to express your interest. We’re looking forward to answering your questions!<\/p>\n

[\/vc_column_text]\n\t\t\tConnect<\/span>\n\t <\/a>

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Level 4 Extended Diploma in Global Music Business \u2013 Module Summaries<\/strong><\/h3>\n

1. Deconstruction<\/strong><\/h4>\n

This module enables learners to critically evaluate their creative practice and position within the global music industry. They assess their brand identity, analyze industry trends, and gather feedback from peers, mentors, and professionals. The unit encourages learners to deconstruct their strengths, weaknesses, and market opportunities, helping them refine their artistic direction and career goals. By examining industry expectations and audience engagement strategies, learners develop a clear understanding of their brand\u2019s potential and areas for growth. This foundational module serves as the basis for further development in branding, marketing, and business strategy\u200b.<\/p>\n

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2. Market Analysis<\/strong><\/h4>\n

This module provides an in-depth exploration of the global music marketplace, helping learners identify trends, target audiences, and competitive positioning. Through case studies of existing marketing campaigns, learners assess the effectiveness of different promotional strategies and apply this knowledge to their own brand. They engage in market research activities, gathering and analyzing data to understand consumer behavior and industry demands. By the end of the unit, learners develop a strategic approach to engaging with the marketplace, ensuring their brand aligns with industry expectations and commercial opportunities in international music business sectors\u200b.<\/p>\n

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3. Brand Development<\/strong><\/h4>\n

This module focuses on building a strong, cohesive brand identity that reflects the learner\u2019s creative and business objectives. Learners develop an action plan for brand growth, incorporating visual identity, messaging, and audience engagement strategies. Through self-assessment and industry feedback, they refine their branding elements to ensure consistency and market relevance. The unit emphasizes storytelling, authenticity, and differentiation, equipping learners with the tools to create a compelling brand presence. By the end of the module, learners have a structured brand strategy that serves as the foundation for their marketing and business ventures.<\/p>\n

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4. Skills Development<\/strong><\/h4>\n

This module helps learners identify and enhance essential business, creative, and technical skills required in the global music industry. Through self-assessment, they pinpoint skill gaps and set measurable development goals. Learners engage in structured learning activities, workshops, and hands-on experiences to refine their abilities in areas such as negotiation, networking, content creation, and digital marketing. The unit promotes continuous learning and self-improvement, ensuring learners are equipped with the necessary skills to adapt to industry demands. By the end, learners demonstrate significant progress in key professional competencies\u200b.<\/p>\n

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5. Marketing a Brand<\/strong><\/h4>\n

This module equips learners with the tools to design and execute an effective marketing strategy for their brand in the global music business. They develop promotional assets such as social media content, press releases, and marketing campaigns tailored to their target audience. Learners implement their strategies, collect audience feedback, and refine their approach based on real-world responses. The unit emphasizes digital marketing, branding, and audience engagement techniques, ensuring learners can successfully position and promote their work in competitive music markets\u200b.<\/p>\n

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6. Presenting the Brand<\/strong><\/h4>\n

This module allows learners to showcase their brand and creative work to a professional audience, industry experts, or potential collaborators. They develop and execute a presentation strategy, which may take the form of a live event, online portfolio, or promotional campaign. Learners gather feedback from industry professionals and audiences, refining their brand and marketing approach based on responses. The unit strengthens public presentation skills, confidence, and strategic communication, ensuring learners can effectively pitch and promote their brand in professional settings\u200b.<\/p>\n

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7. Evaluating the Brand<\/strong><\/h4>\n

This module provides a comprehensive evaluation of the learner\u2019s brand and business strategies, assessing their growth, impact, and industry positioning. Learners analyze their marketing effectiveness, audience engagement, and personal development, identifying strengths and areas for improvement. Through critical reflection, they refine their business approach and develop a long-term career action plan. The unit ensures learners have a clear roadmap for their future, equipping them with insights and strategies to sustain and expand their careers in the global music business\u200b.<\/p>\n

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Level 5 Extended Diploma in Global Music Business \u2013 Module Summaries<\/strong><\/h3>\n

1. Advanced Music Business Strategies<\/strong><\/h4>\n

This module explores global music business models, focusing on digital transformation, international revenue streams, and industry innovation. Learners analyze key business trends, emerging markets, and economic factors shaping the music industry. Through research and case studies, they assess the impact of streaming platforms, independent distribution, and major label structures. By the end of the module, learners develop strategic business approaches tailored to the evolving global music landscape. The unit emphasizes adaptability, commercial awareness, and business planning, preparing learners for leadership roles in the music industry.<\/p>\n

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2. Global Music Marketing & Branding<\/strong><\/h4>\n

This module provides learners with the skills to create and execute international marketing campaigns. Learners analyze consumer behavior, audience segmentation, and cross-cultural branding strategies. Through practical application, they develop digital marketing plans, influencer collaborations, and promotional assets for global audiences. The module explores the role of social media, viral marketing, and brand storytelling in music promotion. By the end of the module, learners will have a fully developed marketing strategy that enhances an artist\u2019s or company\u2019s visibility in international markets.<\/p>\n

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3. Artist & Talent Management in Global Markets<\/strong><\/h4>\n

This module focuses on managing artists in a globalized music industry. Learners explore career development strategies, international touring logistics, contract negotiation, and digital monetization. They assess the impact of streaming, publishing, and brand partnerships on an artist\u2019s career. The module also covers artist branding, merchandising, and financial planning. By the end, learners will develop an artist management plan, including a structured career strategy, positioning them for work in talent management, A&R, or entrepreneurship.<\/p>\n

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4. International Music Licensing & Copyright<\/strong><\/h4>\n

Learners gain an in-depth understanding of global copyright laws, publishing rights, and music licensing. They explore international intellectual property protection, synchronization deals, and royalty collection processes. The module emphasizes contracts, distribution agreements, and legal compliance in multiple territories. By analyzing real-world case studies, learners develop strategic approaches to music publishing, licensing, and rights management. This module is essential for those pursuing careers in publishing, label operations, or music supervision.<\/p>\n

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5. Live Music & Touring in a Global Industry<\/strong><\/h4>\n

This module explores the business of live music, including international tour planning, festival management, and venue logistics. Learners analyze global touring trends, artist booking, ticketing strategies, and sponsorship opportunities. They also examine health and safety regulations, visa requirements, and cultural considerations in different territories. Through case studies and hands-on projects, learners develop a tour or festival business plan, preparing them for careers in event management, booking agencies, or live production.<\/p>\n

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6. Entrepreneurship in the Global Music Industry<\/strong><\/h4>\n

This module focuses on launching and managing music-related businesses in a global market. Learners develop business plans for startups, record labels, music tech platforms, or artist services. The module covers funding, investment strategies, and monetization models such as subscription services and digital content sales. Learners also explore innovation in the industry, including NFTs, blockchain, and direct-to-fan platforms. By the end of the module, they will have a fully developed business plan, equipping them with the knowledge to start and sustain a music venture.<\/p>\n

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7. Self-Care & Sustainability in the Music Business<\/strong><\/h4>\n

This module addresses the mental health, financial planning, and long-term sustainability of a career in the music industry. Learners assess work-life balance, stress management, and financial literacy specific to music professionals. The module provides strategies for managing career burnout, negotiating fair contracts, and diversifying income streams. By the end of the unit, learners create a personal career sustainability plan, ensuring they are equipped for long-term success in the fast-paced global music industry.<\/p>\n

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\n\tAccreditation and Regulation Information<\/div>[vc_column_text css=”.vc_custom_1739091159484{padding-top: 35px !important;padding-right: 15px !important;padding-bottom: 35px !important;padding-left: 15px !important;}”]<\/p>\n

Our Level 4 & 5 qualifications are internationally recognized and designed to provide world-class music education with real industry relevance. This information explains how our program operates, ensuring transparency and compliance with both UK accreditation standards and U.S. educational regulations.<\/p>\n

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1. About the Degree & Accreditation<\/b><\/strong><\/h3>\n